Built to fly.
A website as good as the company behind it, built to win the clients you want and kept in top condition for as long as you trade.
Before anyone calls you, they look you up.
What they find decides whether they pick up the phone. When Stanford University studied how people judge websites, almost half of their comments were about how the site looked. A dated, slow or broken site sends good clients to a competitor, and you never hear about the ones you lost.
What your website should be doing for you
Ten things every Takeflight website is engineered to do, and how each one is done.
- 01
Earns trust at first glance
Every page is designed for your company alone. The finish, the photographs and the words show clients the standard of work they can expect from you.
- 02
Built to outclass your competitors
Before design starts I study the companies you compete with and what your clients search for. Your site is then planned to stand above them in your industry.
- 03
Loads fast on any connection
Pages are pre built and served from Cloudflare's network in more than 300 cities. Google found that 53% of mobile visitors leave a page that takes longer than three seconds to load.
- 04
Found on Google
Clean code, fast pages, structured data, Search Console and your Google Business Profile are set up from day one, so you show up when people nearby search for what you do.
- 05
Recommended by AI assistants
More people now ask ChatGPT, Gemini or Copilot who to use. Your site is written and structured so these assistants can read it, understand your services and name you correctly.
- 06
Protected by layers of security
There are no plugins to exploit and no public login page to guess. Connections are encrypted, strict security headers are set and every form screens out bots before a message reaches you.
- 07
Compliant with POPIA and GDPR
Forms, cookies and your privacy policy are set up for POPIA, with GDPR in mind for visitors from Europe. Nothing is tracked until a visitor agrees to it.
- 08
Shaped by real search data
Search Console shows the exact searches that bring people to you, and analytics shows what they do once they arrive. The site is refined around both, so it gets better with use.
- 09
Monitored and fixed quickly
Your site is checked automatically around the clock. If it goes down or a form stops sending, I am alerted and fixing it comes before anything else.
- 10
Kept current year after year
Updates, security fixes, renewals and your own changes are all handled. Three years after launch your site still looks and works like new.
A website ages faster than you think
Browsers update, Google changes how it ranks pages and security standards move on. Your own prices, people and services change too.
A site nobody looks after keeps running, but it slowly falls behind. Clients notice long before the owner does.
Monitored
Automatic checks run around the clock. If the site goes down or a form stops sending, I am alerted.
Updated
Updates and security fixes are applied as they are released.
Changed when you ask
New prices, staff, products or opening hours go live when you send them.
Renewed on time
Your domain and certificates are tracked, so nothing expires.
Every version kept
If a change ever causes trouble, the previous version is restored in minutes.
Improved with data
Search and traffic reports are reviewed and the site is refined to match what people look for.
The person who built your site is the person who looks after it, so you always know who to call.
The Flight PlanFor companies where the owner still knows the clients by name
I work with small and medium companies across South Africa. I do not take on corporate projects, so your site gets my full attention.
Small businesses
Practices, trades, farms and guesthouses.
A site that answers the questions clients ask and sends every enquiry straight to you.
- Enquiries straight to your inbox
- Found in local search
- Planned around what clients ask
Medium businesses
A team, several services and perhaps more than one branch.
A larger site the whole company can stand behind, connected to the tools you already use.
- Planned with the people who use it
- Bookings and your other tools, connected
- An editor for your team
Online shops
Products, vouchers or bookings sold online.
A fast shop with secure checkout through a South African payment provider and orders sent straight to you.
- Product pages that sell
- Order emails to you and the buyer
- Returns, terms and privacy in place
See what your website could be doing for you
Leave your name and email and we will set up a 30 minute call. I will look at your current site and your competitors before we speak, and tell you plainly what I would change.
Rather choose a time yourself, or send a message?
I also build websites for community causes at a fraction of my usual fee.Find out more